âI donât know. Thereâs a limit to the amount of money you can gather through crowdfunding. Itâs also used a lot for charity or sponsorships than investments. It may be useful for an independent or a low budget film, but it probably wonât be of much use for our film.â
âA lot of blockbusters do it these days though.â
âThatâs more for marketing than investments.â
âYes, for marketing.â
Their expressions became strange.
I laid out the plain I had organized in my mind.
âWe set a small target amount for funding. Although we say that itâs investing in the film, itâs simply giving the public an interesting event to participate in. We increased the publicâs interest in Pretty Girlsâ album with the production of Making Film, and it was received quite well.â
âIt wasnât âquiteâ. It was great.â
The project producer said in astonishment.
âThis will also increase the publicâs interest. There are tons of people who are interested in whether the project Iâm set on will be a success or a flop. Whether itâs a thousand or ten thousand won, once the audienceâs money comes in as an investment, even more people will be interested in the result. Of course, itâll help with marketing the film as well.â
â⌠Itâll probably be incomparably more helpful than an interview.â
âIf the general publicâs interest surges, there will also be venture capitals thatâll decide to belatedly invest.â
âWe might even receive too much and be unable to accept any more.â
âI think the public will be more interested the more I take part in the production of the film.â
The reason people used top stars as leads was, in the end, to increase public interest. Unlike drama that air whenever you turn on the TV, films put more burden on the audience as they had to physically go to the theatres to watch it. That was why companies spent billions of won making posters and promoting the movie.
A power to bring people to the theatres.
If Nam Joyoon lacked ticket-selling power, then I simply had to make up the difference.
âSo, are you saying that youâll participate in full force?â
âItâs not unexpected.â
âNo, but what ifâŚâ
The project producer hesitated. Well-Madeâs general manager picked up after him.
âThis film might be a complete flop. If the crowdfunding participants and partial investors cannot get a return on their investments, the image you built up will worsen drastically. It could also destroy your âMidasâs Handâ title.â
âThatâs true.â
I nodded candidly. The project producer asked with a flustered expression,
âAre you certain that weâll at least breakeven?â
âI canât say that Iâm 100% certain.â
Or to be exact, I personally decided to step on the uncertain path.
âThen why do you want to take on more risk?â
âThis film. I want to make it a success.â
It was a path of uncertainty, but for some reason, I began to be certain.
It wasnât the lukewarm certainty that it wouldnât be a complete flop even if it wasnât as big as a success as the version I saw in my visions.
The movie City Jungle, in which Lee Songha and Nam Joyoon starred in, directed by Director Oh Hyunkyung, produced by Forest and SBE Film, invested by investors who took a risk in its low possibility of success, and distributed by Well-Made Pictures.
The certainty that this film would be a success.
No, I began to become certain that I can make this film into a success.
The project producer and Well-Madeâs general managerâs eyes darted back and forth. They seemed to be calculating how to use me, the promotional item, as effectively as possible. Their pens quickly scribbled on their notebooks.
Seeing this, I brought up another condition.
âOf course, if things progress like this, I need to receive something in return.â
âOf course, if thereâs something you want, then please say it.â
Well-Madeâs general manager said with a face of a salesman.
I leisurely said,
âFirst, regarding the actorsâ contract fee.â
âThe fee. That makes me nervous.â
Well-Madeâs general manager laughed jokingly. As he said, his face became tense. Was he worried I would ask for an absurd amount? Of course, I wasnât planning on taking out a huge chunk of our insufficient production budget. OnlyâŚ
âI hope we could sign with running guarantee than a full contract.â
âA running guarantee?â
âYes, in a way where they get additional money when after the film breaks even.â
It was similar to how investors split their shares. It would be a useless contract if the film didnât break even, but they would gradually accumulate money once the film broke even and began making profits.
âI think our side will be more motivated.â
At my words, Well-Madeâs general manager and project producer exchanged looks before nodding.
âIt isnât a hard condition. Letâs go with that.â
âItâs great that youâre quick.â
The corners of my lips rose as I continued,
âAnd anotherâŚâ
*
{âMidasâs Handâ Jung Sunwoo, who has had no failures, his next project City Jungle, what kind of film is it?}
{W&Yâs âJung Sunwooâs Teamâ Lee Songha and Nam Joyoon confirmed for film City Jungle.}
{Director Oh Hyunkyung, the director Midasâs Hand teamed up with for City Jungle, will she able to break the prejudice against âUnknownâ and âFemaleâ Directors?}
The bait we sent as a press release instantly spread like wildfire. Because Pretty Girls and Neptuneâs new songs were still at the top of the charts and were appearing on TV and stages, nothing else had to be done for City Jungle and my name to hit the real-time search rankings.
We sent out short details about City Jungle and crowdfunding.
We set the period for crowdfunding after the film has been shot. That was when we need to put our efforts into promoting the film. The small funding target will be reached quickly, so if we started it too early, people might have already forgotten about the crowdfunding event by the time the movie releases.
As expected, the publicâs interests were peaked.
-Oh, my god. A director Iâve never heard of and Nam Joyoon as the lead? This is a real gamble.
-According to someone from Chungmuro, that scenario has been rolling around with any investments.
-Trash journalists predicted that Jung Sunwooâs next project would be a safe blockbuster, but Jung Sunwooâs completely doing things his way LOL âMove, Iâm going down my own pathâ/
-How will this funding work? Maybe I should put all the money I spend on the lottery and put it in there.
-You should only invest a small amount and consider it gone when investing in films. Return rates are a mess.
-A guy I knowâs a director, and apparently, there are bad rumors about Jung Sunwoo these days. Theyâre out of money.
It wasnât just online. People I met were all eager to talk about it.
I received as many questions as lead actors at a VIP Film Festival I was invited to.
âTeam Leader Jung, is City Jungleâs scenario really that good?â
âIt really is.â
âShould we send some of our rookies for supporting role auditions?â
âWait, wait. Did you also invest your own money into the film?â
âI donât know.â
The majority seemed interested and supported the film, but there also many who whispered about how it was a foolish decision. That I would have been better off picking a relatively safer project.
Ah, there were also people who mocked me in my face.
âHere I was wondering which great director you would work with after rejecting me.â
Director Cha Jaeho, who I encountered in front of the washroom, snorted.
âDirector Oh Hyunkyung? Whoâs that?â
âSheâs the director of City Jungle of course.â
âThere are differences between directors. Team Leader Jung Sunwoo, you really work foolishly. I heard youâve developed a panic disorder while picking your next project. The female lead role you rejected, we cast Han Seoyeon instead. I think sheâs much better than Lee Songha.â
This fellow was making blunt remarks.
Director Cha Jaeho smirked as he patted my shoulder.
âYou should come watch my film when it releases. Iâll send you a screening ticket. You need to see what you missed so that you donât make the same mistake again. Ah, if the film flops after all this media hubbub, there might be no next time. CEO Baek Hansungâs cold-hearted.â
While leisurely walking past me, he added,
âCity Jungle or whatever. Iâll pay my own money and watch it. Thatâs the least I can do.â
âDirector.â
Director Cha Jaeho looked back at me.
I spoke with a gentle voice,
âIâm only saying this since you keep saying I missed out on your project.â
âWhat?â
âI rejected that film because I thought it would flop.â
â⌠What did you say?â
âSupernatural. I rejected it because I thought it would flop. Wonât you need around 4 million viewers to break even? I think itâll be a complete failure. There is no need to send my actress to a failing film so that she can fail together.â
âWhat, you, just whatâŚ!â
Director Cha Jaehoâs eyes bulged like a fish.
Seeing him stutter with a stiff tongue, I smiled.
âWhy are you so serious when Iâm just guy with poor judgment?â
I brushed off his hand, which was still on my shoulder, and walked away.
After a long while, I heard him burst into swears behind me.
*
After the heat wave passed, and a cool breeze now blew on mornings and evenings.
With Well-Madeâs investments and investments from partial investors weâve scraped together, we finally began preparing to film. The film schedule and content meetings progressed day and night, and we filled our staff with SBE Filmâs leadership.
At the same time, we were looking to cast supporting and minor roles.
âActor casting?â
âYes, we were hoping you would participate in auditions and the casting process.â
SBE Filmâs project producer handed me a thick file. Opening it, it was full of actor profiles. There were some familiar faces, but the majority were new to me.
âWe discussed what would be something you can participate in and be a hot topic when released in articles, and we concluded that it would be most interesting if you participated in casting actors. Your eye for actors is very good.â
The project producer added two more similarly thick files as he said,
âThese are all the ones we received at our company so far, so take a look at their pictures. We made an announcement, so weâll have to hold auditions soon. We are trying to approach actors with enough popularity to play supporting roles, but it might not work out since Mr. Nam Joyoon is the lead.â
â⌠Ah, that could happen.â
They might not be satisfied with a lead with less fame than them.
âItâll be difficult to fill all our minor roles through just auditions. Auditions are also differentiated between big budgets and smaller budgets. Good actors aim for auditions for blockbusters that are likely to be a success or films of well-known directors to get close to them.â
âI bet Alive had it easy.â
âThen, we were overflowing with applicants. I wonder when weâll ever be able to experience that boom again.â
Licking his lips, the project producer led me to the office. Perhaps it was because they were working throughout the night finishing up preparations before the filming began, but SBE Film and Forestâs employees were flopped over chairs and desks and sleeping.
Someone with their arms crossed was standing beside a sofa messily stacked with files.
His clothes were so tidy that it was borderline mysophobia. He was a man in his thirties, who looked like he would smell like ink if you got close. After seeing us, he uncrossed his arms and came over. His eyes were filled with interest as they looked at me.
âTeam Leader Jung, which is Chief Lee Kyojin. Heâs the casting director.â
Casting director?
***
CEO Baek Hansung was staring out the window.
The director, who was sitting on the sofa, glanced at him while asking,
âWhat are you planning on doing about Jung Sunwoo, Team Leader Jung, if City Jungle fails?â
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There was no reply. The director scratched his round chin.
âSince youâve been quiet on the matter, everyoneâs been making their own predictions. There are also rumors that youâre going to fire him.â
There still was no answer.
Swirling his tea with a teaspoon, the director raised his head before flinching.