Feng Yu's carefully orchestrated promotion made Taihua brand premium oil a hit in Bingcheng, but the response in other regions of Longjiang was not as enthusiastic. After all, the price of Taihua brand premium oil was more than twice that of ordinary bulk soybean oil, and ordinary people were not willing to spend so much. Although the soft articles had some effect, a TV program debunked the rumors, stating that the people at the oil mill also ate extracted oil, and there was no reason for this oil to be harmful if they were eating it themselves.
If it were only the Bingcheng market, the Taihua factory could make money, but the sales of Taihua Company would not earn much. He had given away a lot of oil for free at the beginning, and the price of the oil from the Taihua factory was already higher than that of ordinary oil.
Therefore, Feng Yu planned to intensify the advertising campaign, making more people remember Taihua brand premium oil and think of it when buying oil.
The goods had already been distributed throughout the province, but the quantity was not large. One-third of the production stayed in Bingcheng, one-third was given away, and one-third was sent to the supply and marketing cooperatives in other regions of Longjiang.
Apart from the supply and marketing cooperatives in Bingcheng, which purchased the goods, the other regions adopted a consignment sales model. After all, Feng Yu set the price so high that they did not think much would be sold. As it turned out, this was indeed the case. Although the newspaper promoted the premium oil every day, few people bought it.
"Taihua brand premium oil, made from carefully selected, non-polluted soybeans, pressed using top Soviet equipment, with no chemical additives, the first choice for European noble kitchens!"
A twenty-year-old young woman, wearing an apron with the Taihua brand premium oil logo, was stir-frying large shrimp in the kitchen. At the same time, a magnetic male voice read the advertisement, ending with a close-up of the young woman holding a three-pound bottle of oil.
Feng Yu felt a bit regretful that there were no high-definition cameras from the future. If the advertisement were shot in high definition like "A Bite of China," the effect would be even better. However, even as it was, Feng Yu thought it was already quite good.
The advertisement also emphasized the concept of non-pollution, which no one understood at the time, but it gave a sense of high quality. This was complemented by another advertisement in the newspaper, explaining what non-polluted food was.
The ten-second advertisement was broadcast three times a day on the provincial TV station: once at noon, once in the afternoon, and once during the prime time in the evening. At this point, TV advertising fees had already risen, but they were still relatively affordable on the provincial TV station.
Even so, three advertisements over a year cost Feng Yu several hundred thousand yuan. However, Feng Yu also left a backup plan, allowing the content of the advertisements to be changed. After a few days, when the fine sugar was produced and packaged, he would promote the fine sugar.
Feng Yu's advertisement, if placed in the future, would definitely not be allowed to air. The claim that it was the "first choice for European noble kitchens" was clearly false, as they did not use soybean oil. But how many people in China knew that? At the time, it was generally believed that anything broadcast on TV was true!
Feng Yu's advertisement emphasized the preciousness of the premium oil, and the scene of pouring oil and stir-frying made a deep impression.
The person stir-frying was his sister, Feng Danying, who was playing a role. Feng Yu said it was to let his sister experience the feeling of being a big star. He invited a professional makeup artist from the TV station, but instead of the usual pale face and bright red lips, he directed a light makeup, so that others wouldn't even notice she was wearing makeup.
Feng Danying was already young and beautiful, and after this touch-up, she was no less attractive than a movie star. Li Shiqiang, who was on the scene that day, couldn't take his eyes off her.
The day after the advertisement aired, his mother called to ask if the person stir-frying was Feng Yu's sister. After receiving a positive response, she sounded a bit displeased: "If stir-frying well can get you on TV, I can stir-fry better than your sister!"
Feng Yu quickly explained that it was mainly due to time constraints, and he would definitely invite his mother next time.
The advertisement could be changed after a month. Perhaps a middle-aged woman stir-frying would have a better effect. But for now, the goal was to attract attention, and his sister's image was more suitable.
In Jiaocheng to the north, two women in their thirties walked together to the supply and marketing cooperative after work.
"What are you going to buy?"
"Taihua brand premium oil. What about you?"
"I'm buying the same. It's made with top Soviet equipment, so it must be good."
"It's not just good; it's also non-polluted food with no chemical additives. My son is in elementary school, and I can't let him eat oil that's been soaked in gasoline."
"Exactly. Even if it's a bit more expensive, how much more can it cost per month? European nobles eat this, so let's enjoy a bit of noble life too!"
Similar scenes occurred in multiple cities in Longjiang. Unlike in Bingcheng, the recognition was still low, and the large bottles were not selling well. Instead, the three-pound bottles were selling very well, indicating that people were trying it out.
However, Feng Yu believed that as long as the advertisements continued, people would get used to Taihua brand premium oil and continue to buy it. The taste was indeed better.
Now, the Taihua factory, following Feng Yu's requirements, had hired many people. The factory operated on a four-shift system, unlike the usual three-shift system in urban factories.
First, these people were originally farmers, and although operating the machines was simple, their safety awareness was not as strong as that of workers who had been in factories for many years. Additionally, the machines were somewhat dangerous, such as the feed ports and fire prevention measures.
These people also had poor safety awareness. Any negligence could lead to danger, and the cost of compensation would be small, but if someone were injured or even killed, no amount of money could make up for it.
Especially in a farm with only about 20,000 people, if an accident occurred at the factory, the reputation of the Taihua factory would be ruined.
Feng Yu planned to recruit two management talents from the city, but unfortunately, even though he offered double the salary, the people he wanted did not agree. They were doing well in state-owned enterprises, with stable jobs and guaranteed income. "Why should I go work for a small factory on a farm? Even if you offer me triple the salary, I won't go!"
Feng Yu felt a bit regretful. It seemed he would have to train his own people. He found retired factory masters to teach at the Taihua factory, spreading knowledge about safe operation and raising the awareness of the workers.
During this period, the factory had already purchased over a hundred tons of soybeans and produced nearly fifteen tons of soybean oil. The Taihua factory had already made over 15,000 yuan from this alone.
In such a short time, they had made so much money that Feng Xingtai was almost overwhelmed with excitement. At this rate, the factory could earn about 40,000 yuan a month from soybean oil alone, nearly 500,000 yuan a year!
He now believed that his son's claim that he could turn 1,000 yuan into 10,000 yuan in three years. But he was also a bit worried. So much fine sugar had been produced, but why wasn't it being sold yet? Was it not selling well? Should he sell the sugar-making machines and buy another soybean oil production line? This thing can make money, a lot of money!
~~~ Thank you for the 100起点币 (Qidian coins) from ╰︶￣伪宅. The update times are a bit messy today, please bear with me.