Feng Yu honestly attended school for a few days, and he was not allowed to take leave for the midterm exams. During this period, he fell behind quite a bit, but fortunately, Li Na helped him catch up over a few days, allowing Feng Yu to catch up.
The first year of high school wasn't too difficult, but the second year was. Moreover, there was a lot of rote memorization required now. Feng Yu, however, had an excellent memory, and he managed to rank tenth in the class for the midterms, which left the teachers and classmates with their jaws dropped. Despite missing so many classes, he still managed to rank tenth. The students behind him, except for Wen Dongjun, were all ready to die.
As Wen Dongjun put it, as long as he wasn't at the bottom, there were still several people behind him. When he first entered the school, he was ranked last in the class, but now he had surpassed several people, which was a huge improvement!
If he could advance a few ranks each exam, by the time of the college entrance exam, he would be among the top three in the class!
Feng Yu was utterly stunned after listening to Wen Dongjun's "high theory." Where did he get this confidence from? How could he advance a few ranks each time? The few people he surpassed were all admitted to the third high school due to their district, and their initial scores were low. If you exclude these few, you would still be at the bottom!
Forget it, no need to discourage him. Feng Yu already had a way to ensure they could get into a good university, so let him be happy in his ignorance.
The homeroom teacher thought Feng Yu would no longer skip classes, but as soon as the midterm results came out, Feng Yu took another week off. Well, this kind of student, there's nothing I can do!
"Mr. Zhang, we have a long-standing relationship. Your advertising fees are rising too fast."
In the summer, a page cost Feng Yu 10,000 yuan per week. Last time it was 14,000 yuan per week, and now Mr. Zhang is asking for 20,000 yuan per week!
"I can't help it. Last time, when I ran your ad, the leadership criticized me. This time, without 20,000 yuan, it's absolutely not happening!"
Mr. Zhang was jealous and envious because the Storm brand fans sold so well in the summer. Just selling plastic fans, and they made so much money. Last time, Feng Yu didn't hesitate to agree to the price increase, so this time it should be no problem.
What leader would criticize you? I already raised the price to 15,000 yuan per week for a single page. Now you want 20,000! If it weren't for the fact that the provincial daily newspaper is sold throughout the province and even in Lin Province, Feng Yu would have turned around and left. There are plenty of newspapers!
"Mr. Zhang, 20,000 yuan is not the price anywhere in the country. Moreover, our daily newspaper has added four pages, and the original content hasn't been compressed. It should be cheaper."
The newspaper has added four pages, which is a full sheet of paper, and the advertising revenue has clearly increased. They are using the Storm brand fans' miracle to compare and keep raising the ad prices.
Unfortunately, no one who has advertised in the daily newspaper has replicated the Storm brand fans' miracle. Mr. Zhang hopes Feng Yu can do it again to give an account to those who buy ads.
It's not that our daily newspaper is bad, but your product is. Look at them, one ad, and they make a fortune!
"Everyone is charging this price now. If you don't believe me, go check. Besides, Mr. Feng's company is so big, what's 20,000 yuan to you?"
What a big talker. Mr. Zhang, who earns only a little over 1,000 yuan a year, talks about 20,000 yuan as if it's just a few cents.
"Mr. Zhang, if you want to earn more, it will take longer. How about this: from tomorrow until New Year's Day, I'll give you 50,000 yuan, which is over 1,000 yuan per day."
"No way. One page for over 40 days for only 50,000 yuan? 100,000 yuan, and I'll give you a full page for two months." Although the ad prices have been raised, not many people are placing ads, and no one has placed an ad for more than a week. Mr. Zhang is under a lot of pressure.
"Two months, 100,000 yuan? How about four months, 200,000 yuan? I need two pages on New Year's Day, Little New Year, New Year's Eve, and Lantern Festival. If you can't agree to this, I'll really have to consider switching to another newspaper."
"Deal! Mr. Feng, you're straightforward, and I can't be picky. An extra page during the holidays, no problem. Mr. Feng, shall we sign the contract now?" Mr. Zhang was delighted, not expecting this young Mr. Feng to be so straightforward. 200,000 yuan, the newspaper will have a prosperous year!
"Sure, the usual rules. As long as the ad content isn't illegal, I can do whatever I want, and you can't make any changes. The products in the ads can be changed at any time as long as they are sold by our company. If you breach the contract, you'll have to pay me double the ad fee, 400,000 yuan!"
Better to say it upfront to avoid any tricks from Mr. Zhang later. Feng Yu doesn't trust the current officials; they lack a sense of contract and are more bureaucratic.
"No problem, every time we work together, it's very pleasant. You change the ad content and images every day, and I've never objected. Come, Mr. Feng, try this Pu'er tea. I got it from the leadership."
In mid-October, people in Longjiang went to work as usual. Many still habitually bought a newspaper to see what big news was happening in Longjiang.
Hmm, today's page is interesting. It's actually about daily life tips. It lists some food conflicts and the risks of food poisoning from mixed consumption. Wow, even more interesting, it talks about the production methods of soybean oil, comparing the ancient pressing method with the modern immersion method.
Oh no, the immersion method uses chemical products, soaking in light gasoline. Light gasoline is refined from petroleum. Can you eat that?
No wonder the price of meat has been rising for the past two years, but the price of soybean oil hasn't changed much. This new method is clearly harmful!
Feng Yu used the soft advertising method, which is famous in the future, like Brain Gold, which uses extensive soft advertising on the internet and in newspapers, with great effect.
Feng Yu didn't write that the oil couldn't be eaten or that it was harmful, as that would be a rumor. He has been eating extracted oil for decades, and it hasn't caused any problems; in fact, his resistance has even improved, and he's not afraid of gutter oil anymore!
Although he didn't write it, he pointed out that light gasoline is refined from petroleum. Can you eat petroleum? Everyone knows the answer.
The next day, Mr. Zhang, the newspaper's editor, was called by the leadership and scolded for publishing anything and everything. The extraction method is the most advanced method internationally, and the people at the oil mill eat this oil. If it were harmful, would they eat it? Quickly clarify, it's almost becoming a rumor!
Before Mr. Zhang could find Feng Yu, Feng Yu came on his own, bringing the soft article for the next day.
The article mentioned that the extraction method for oil uses high-tech processes, which should not leave harmful substances. Otherwise, the state wouldn't promote it.
This clarified the rumor, but the doubt in people's minds remained: if it shouldn't leave harmful substances, then it might still be possible, right?
PS: Brain Gold didn't just become popular through TV ads; it also used extensive soft articles in newspapers and on the internet. Later, professional advertisers even said that soft articles are a significant force, and Brain Gold was ahead of the curve, reaping huge benefits. Also, please recommend, please recommend!