"Factory Manager, itâs not good, not good at all~~~"
"What are you shouting for? You donât know any rules!" Li Mingde, the factory manager of Bingcheng Machinery Factory, closed the newspaper and looked at Wang Aiguo, the sales department manager, with displeasure.
"Factory Manager, itâs a big problem!"
"What big problem? Are the Japanese coming to fight again?" Li Mingde told a joke he thought was funny, but unfortunately, Wang Aiguo didnât laugh this time. He picked up his teacup and savored the tea, which was a gift from the deputy mayor in charge of industry just a few days ago.
It was harvest time, and last month the factoryâs sales reached a historical high. He had been highly praised by the deputy mayor. With good luck, he might even be transferred to the Machinery Industry Bureau as a leader next year.
"Itâs not that, Factory Manager. Didnât you instruct us to produce more agricultural machinery for the National Day tribute?"
"Yes, whatâs the problem? Didnât we say at the meeting yesterday that our production has increased? Are you worried about not having enough to sell?"
"Itâs not that we donât have enough to sell, itâs that we canât sell them!" Wang Aiguo had a worried look on his face.
"What? Canât sell them? How is that possible! This time of year is always our peak sales period, how could we not be able to sell them?" Li Mingde was shocked. He had the factory working overtime. If they couldnât sell the products, not only would the National Day tribute of breaking the 10 million yuan sales target, which he had promised to the deputy mayor, be in jeopardy, but the factory would also face serious inventory issues, lack of funds, and even the inability to pay the workers.
"I contacted the distributors, but most of them said they donât need more stock. Only a few said they would still buy some, but only if we lower our prices."
"Not need more stock? Impossible! This year, the cultivated area in our province has increased so much, and all the cities are responding to the provincial call to promote mechanized agriculture. How could they not need more stock?"
"I heard that thereâs now a batch of Soviet agricultural machinery on the market. Those distributors are all buying Soviet products. Those who canât get them are waiting, and they wonât buy our products!"
"Soviet agricultural machinery? It should be much more expensive than ours. How could the more expensive ones sell better?" Li Mingde was confused. It didnât make sense.
"Factory Manager, Soviet agricultural machinery is not only not more expensive than ours, but itâs much cheaper. The retail price is almost as low as our wholesale price!"
"The retail price is as low as our wholesale price? Thatâs impossible!"
"Itâs true. Thatâs why the distributors are asking us to lower our prices. And Soviet agricultural machinery is more durable and is an imported product. Now, no one is buying our agricultural machinery!"
"Did you find out where they are getting their supplies from?"
"Yes, itâs a private company called Taihua International Trade. The popular Fengyu brand electric fans this summer are from their company!"
"I know about this. You go back to work. You must do everything possible to sell all this agricultural machinery before National Day!" After Wang Aiguo left, Li Mingde called the deputy factory manager in charge of production and told him to notify the workshop to stop production. The workers had been working for over a month and needed a few days off.
After giving the instructions, Li Mingde called his secretary to notify the driver. He was going to the municipal government to report the issue to the leaders. This Taihua company was disrupting the market!
When the dealers learned that Taihua Company had received another batch of Soviet agricultural machinery, they all rushed over again. This time, they were smarter and had cash ready, determined to get the goods first!
The last batch of Soviet agricultural machinery was sold at a 10% markup as usual. The quality was better, more durable, and much cheaper than Bingcheng Machinery Factoryâs products. In less than a week, all the goods were sold out!
Since farmers often live close to each other, they have a strong herd mentality and a competitive spirit. If one farmer buys a cheap and useful machine, the news spreads throughout the village that day, leading others to follow suit.
For example, Feng Yuâs family saw that others had bought the 55 tractor, which was both useful and profitable, and Feng Xingtai borrowed money to buy one!
Many people who came to inquire were very disappointed when they heard that the cheap and good agricultural machinery was gone. The dealers were also anxious. If there were more, who wouldnât want to sell? The more they sell, the more they earn. They called Taihua Company every day to ask if there were more goods and when they would arrive in Bingcheng.
However, when they arrived, they found that even more people had come to buy this time. They recognized each other, and seeing the new faces, they knew that Taihua Company had expanded its market to several more regions.
What to do? Would there not be enough goods to go around?
Indeed, there were not enough goods to go around. Everyone wanted to buy more. They werenât worried about holding onto the goods; they would definitely sell them in the spring. The important thing was that these agricultural machines sold well, whether from Bingcheng Machinery Factory or other state-owned factories in other provinces. None of them could match the Soviet agricultural machinery!
This was something Feng Yu hadnât anticipated. He thought the harvest season was almost over, and if anyone wanted to buy new agricultural machinery, it would be in the spring. But he didnât realize that the dealers were willing to hold onto the goods, fearing they wouldnât be able to get such cheap and good machinery in the future.
Moreover, these people also ordered some seeders, rotary tillers, and irrigation systems, which were useless during the harvest. Feng Yu was currently importing threshers, harvesters, and large components, but his thinking was too limited. As long as the machinery was cheap and good, the dealers would buy it, regardless of when it would be used.
So, what are you waiting for? Make another call and place another order!
Kireyenko was also very surprised. He knew that the price he gave Feng Yu for the agricultural machinery was very cheap and would sell well, but he didnât expect it to sell so well.
He had underestimated the market price of agricultural machinery, especially in China, where the prices were higher than in the Soviet Union and the demand was greater.
Kireyenko forged another document and withdrew a large batch of surplus agricultural machinery from the factories. This time, the quantity and variety were even greater, with a value of nearly 4 million rubles.
If it werenât for the difficulty in transporting tractors, Feng Yu would have ordered a batch of tractors. Many of the dealers also wanted to order tractors.
Wu Zhigang and his team had been very busy these days, traveling around the province to contact more dealers and promote their Soviet agricultural machinery.
After contacting dealers within the province, they started contacting those in Lin Province. After all, Lin Province wasnât far from Bingcheng, and the transportation distance was similar.
Feng Yu had told them that this monthâs bonus would be a pleasant surprise!
To make the horse run fast, you have to feed it well!
Stimulated by the money, these guys were like they had been injected with adrenaline, each one more diligent than the last! As a result, Taihua Companyâs reputation among agricultural machinery dealers grew, and the orders kept coming in.
However, behind this booming sales, there was a serious hidden danger... PS: Thank you to the rat on the run for the two donations. We are currently 13th on the new book list. If everyone gives us their recommendation votes for two consecutive days, we can surge ahead!!!