Feng Yu gave a look, and Wu Zhigang, holding a stack of forms, distributed one to each person and asked them to fill them out.
When they looked at the forms, they saw the company name, company nature, contact person, contact information, and so on, which they could understand. However, the last item, "Acceptable wholesale price for electric fans," was a mystery to them.
They looked around, unsure of how to write it down. If they wrote a high price, what if the eccentric boss Feng decided to wholesale at this high price? Whoever wrote the highest price would become the target of everyone's criticism. But writing a low price was also not good; they could all imagine what Boss Feng would say: "You wrote the lowest price, clearly showing no sincerity. You, get lost!"
Suddenly, someone noticed that Boss Feng didn't seem to be paying attention, and they began to whisper and discuss, deciding to unify their quotes. This way, everyone would write the same price, ensuring fair competition.
After much discussion, they finally agreed on wholesale prices of 40 yuan and 48 yuan for the two models of electric fans. They also monitored each other, ensuring no one submitted their form early or late, waiting to submit them together.
Feng Yu only glanced at one form, then nodded and said, "Hmm, you still have some sincerity. 40 yuan and 48 yuan per unit, although we almost have no profit, it's acceptable during the initial promotion phase. The price is set. Is there anyone who disagrees?"
No one spoke, and Feng Yu was very satisfied. He thought, "See, scaring one to warn the others still works well!"
"How many units do you plan to buy?"
"Thousand!" one person boldly shouted.
Seeing that Feng Yu didn't drive this person away, the others also spoke up. Some said 800, some said 1,500, and the highest was 5,000 units.
The person who wanted 5,000 units was a fat, broad-shouldered man with a cunning look. He was from the south, where the hot season lasted longer, and the market was definitely larger than in the north. He stood tall, looking around at his competitors.
At this moment, Wu Zhigang, who had been organizing the forms, handed a compiled list to Feng Yu.
Oh, four provinces overlapped, and there were still over a dozen provinces with no entries.
"Let me explain our company's rules."
As soon as they heard this, the dealers thought, "Finally, here come the rules!"
"Our Fengyu brand electric fans have performed well in Bingcheng, the northernmost provincial capital of China, as you all have seen. Otherwise, you wouldn't have come here. It can be said that other provinces are even hotter than Heilongjiang in summer, and the sales of electric fans can be expected. We originally planned to establish our own sales channels, but since you are here, we will give you a chance. However, our company plans to recruit only one dealer per province. Those whose names I call out will stand on the left, and those whose names I don't call will stand on the right."
Wu Zhigang loudly read out the names of the dealers from the overlapping provinces. They looked at each other, reluctantly standing on Feng Yu's left. Those whose names were not called out breathed a sigh of relief, thinking they had no competitors.
"That was the first rule. Now, the second rule: the total dealer for a province must order no less than 5,000 units each time. This standard is based on the fat brother. If anyone can't meet this, you can leave now!"
This time, the fat man was not so smug. The others glared at him, and even though he was wealthy, his confidence waned. He cursed Feng Yu in his heart, "You clearly want us to order more, why make me the scapegoat!"
Who would be willing to back out? The Fengyu brand electric fans were of good quality and low price, and it was now summer, the peak sales season. Moreover, 5,000 units for a province was not a problem.
If they lacked capital, they could borrow. If they couldn't borrow, they could find partners. In short, they couldn't give up this rare opportunity! If they backed out this time, Boss Feng would definitely not cooperate with them again!
"Can everyone meet this requirement? Good. Now, the third rule: pay first, then load the truck."
This was a bit difficult. Many businesses paid a portion upfront and settled the rest after sales. However, they realized that if anyone refused, Boss Feng would definitely point to the door and tell them to leave!
"The fourth rule: the retail price in your respective provinces cannot exceed 15% of the retail price in Bingcheng. You cannot sell the goods to other provinces. If I find out, the penalty will be 500,000 yuan!"
Not being able to encroach on others' markets made some dealers slightly uncomfortable. But they thought, "Fine, we won't encroach." Besides, even if they sold, could Taihua Company catch them?
"The fifth rule: you cannot damage the brand of our Fengyu electric fans or the reputation of our Taihua Company. If counterfeit products or fakes appear in your market, you must take immediate action to stop them or notify our company."
Once the Fengyu brand electric fans were promoted in the southern market, the southerners, with their sharp minds and boldness, would quickly produce counterfeits. The electric fans, in essence, had no technical content. Any of the thousands of electric fan factories in the country could produce the same product.
Once counterfeits appeared, the Fengyu brand electric fans would no longer guarantee high profits. Currently, he could make 19 yuan per unit, and with 100,000 units, the profit would be 1.9 million yuan! Feng Yu's initial capital was only 300,000 yuan.
Unfortunately, Feng Yu prepared too late. If he had had this much capital two months earlier, he would have prepared over 500,000 units, established his own sales channels, and left no market space for counterfeiters. What made Feng Yu even more frustrated was that the electric fans could not be patented, and even if they could, it would take at least half a year for the patent to be approved. By then, it would be winter, and who would buy electric fans except in the southeastern coastal regions?
Electric fans were a one-time deal. They could be sold this year, but not next year. Feng Yu could predict that next year, these people would likely source from other places or start their own factories. But this short summer was enough for Feng Yu to accumulate a million yuan in assets!
Feng Yu originally wanted to set 108 rules, but he was afraid that it would scare away these money-bearing customers.
These five rules were enough. If everything went well, the Fengyu brand electric fans could still be sold next year. Even if it didn't, it would ensure that the market for the Fengyu brand electric fans this year would not be impacted.
At this moment, the four dealers from the overlapping provinces had also reached a decision. None of them wanted to back out, so they decided to share the market.
Feng Yu, of course, would not refuse. There were not many who could order 5,000 units at once, and most would still need to borrow money or find partners.
However, what surprised Feng Yu was that the four provinces ordered more than 5,000 units each. They had already divided the regions and knew how many units they could sell.
Upon hearing that they could order more than 5,000 units, the wealthy fat man's eyes lit up. Since he could order more, could he take on two provinces?
Would this violate the rules? PS: Thank you to You Ying Meng Yue and Da Sheng Ge for your generous donations. I kindly ask everyone to cast your valuable recommendation votes to help Lao Si advance on the new book chart!