âMixpider is the largest, oldest, and most successful tailor brand in the Demon Capital. Itâs run by a trade association of the same name,â says Mr. Shax, a fellow regular tradesman of the demon royal family.
âThe fact that itâs the number one brand in the Demon Capital also means that itâs the number one brand in the Demon Kingdom. There are several other clothing brands in the nation, but none of them can compete with Mixpider.â
So, theyâre like the supreme ruler of the industry.
ââŚUm, are you saying that this something-spider is angry at Batemy?â
âI suppose you could say thatâŚâ
For a long time, the fashion industry in the Demon Capital has been dominated by Mixpider and has maintained a power balance.
However, the new Demon Queen is wearing a mysterious dress that is not their work.
Not to mention, itâs attracting a lot of attention and becoming highly favored.
For a long-established company that has dominated the market for so long, this mustnât be favorable to them.
âWeâve been receiving inquiries from Mixpider from time to time ever since our company started handling Madam Batemyâs clothes.â
âInquiries? What kind?â
âWhy, of course, itâs about whoâs the tailor behind the clothes.â
Ahh.
Still, Mr. Shax is a professional merchant.
Heâs been evading the other partyâs pursuit to not breach his duty of confidentiality.
However, the situation has aggravated with the birth of the demon prince, Goetia.
âWhy does the birth of the prince have such a huge impact?â
âThe circumstances of this matter are unique, so itâs only natural. His Royal Highness Goetiaâs clothes are directly involved in this.â
âO-OhâŚâ
While we were talking, Goetia, who is at an age where he is immensely curious about everything, was touching dragon Veilâs scales while being held by his mother, Astres.
Heâs wearing the baby clothes made by Batemy.
Even from where I was sitting, I could see the radiance of its adamantine silk that can repel even a dragonâs fangs.
âThe birth of His Royal Highness is something the whole nation should be celebrating. Therefore, Mixpider also made several dozens of baby clothes for the Demon Prince and delivered them to the royal family.â
âSeveral dozens?!â
I guess one must up their game big-time when dealing with the head of a nation.
âHowever, His and Her Royal Majesties didnât accept Mixpiderâs works after discussing it with each other.â
âHuh? But why not?!â
âAnd now, Prince Goetia wears clothes exclusively made by Madam Batemy. For a top brand that dominates the fashion industry, seeing their future ruler wear clothes not made by them is a dreadful issueâŚâ
From that point on, they questioned Mr. Shax more aggressively.
âWho is making those clothes?!â
âWhat is their name?!â
âAge?!â
âAre they a man or a woman?!â
âWhy wonât they show themselves?!â
âJust let us meet them!!!â
Etc.
They said that since he handles the marketing of Batemyâs clothes, he must know something about the person.
âTheyâre also one of the most important business partners of our company, so we canât continue to feign ignorance⌠I was hoping for a solution by discussing this with you and Madam Batemy, the people involved!â
So, thatâs why he accompanied Mrs. Astres here?
âActually, why did you reject their baby clothes, Miss Astres?â asks Batemy, whoâs been listening with me, straightforwardly.
She canât really act like none of this is her concern since sheâs directly involved in the issue.
âItâs the very reason why the top brand has their eyes on me, right? The Demon King is a great statesman, and you, Miss Astres, are the closest person who supports him. Why indiscreetly disrupt this harmony?â
âItâs not like I wanted to do it, you know,â says Mrs. Astres as she returns to her seat.
She left to rock Goetia earlier.
âSenseiâs taking care of him now. Heâs so good with babies! I could leave Goetia to him without a worry!â
I looked over and saw Sensei the Lifeless King holding the baby high in the air.
Even the baby seems to be having fun.
âŚ
Goetia will surely make a fine king one day!
âBack to the topic at hand, Lord Zedan and I both know what rejecting a work made by a highly-reputed top brand entails. We donât want to create discord.â
Then why did they disregard their citizenâs goodwill this time?
âYou see⌠Itâs not so much our feelings thatâs the problem, but the items themselvesâŚâ says the demon queen with a look of exhaustion on her face.
âThe items themselves?â
âPerhaps it would be better to see it for yourself. Did you bring it, Shax?â
In response to being called, Mr. Shax placed the baby clothes he brought with him on the table.
THUD! They went.
â???â
Wait.
Please wait.
Do clothes usually make such a heavy sound?
These are baby clothes⌠Right???
It should be much smaller and lighter than adult clothes.
But that thud!
What the hell is this?!
âThis is the baby clothes presented by Mixpider, Lord Saint,â says Mrs. Astres to me wearily.
As someone who grew up in a different world, Iâll use the extent of my knowledge and vocabulary to describe my first impression of the clothes in the most accurate way.
âL-Lady G**a?!â
It was just that indescribably over the top.
In addition to the typical parts of a garment, there are way too many dangling decorations.
If a baby wore this, it would be more than twice their size, which would surely attract attention.
Only its degree of flamboyance fits royalty and nothing else.
Sure, the intention of its production may be to represent the demon princeâs majesty, butâŚ
âThis isnât something that can be used on a daily basis, whatever the circumstances may be!â
This was my honest opinion.
Itâs just too flashy and daunting with no regard for convenience.
I tried lifting the clothes.
âToo⌠Ngh, heavy!!!â
It definitely weighs more than the prince himself.
I couldnât lift it for long, and when I put it back on the table, it made a loud thud again.
âYou canât easily carry a baby in this kind of clothing, itâs even scarier if the baby canât even hold his own head up yet!â
âThatâs why you discussed it with the Demon King and rejected it?â
I had to admit that the Demon King and Queen made the right decision.
What is this veteran brand thinking?!
Theyâre not even mere professionals in the clothing industry, theyâre at the top of it!
Why would they make such superfluous baby clothes?!
âIâm sure theyâre getting impatient,â says Shax the merchant seriously.
âThe clothes that Madam Batemy created are currently dominating the Demon Capital. All the upper-class demons of the nation are fighting over her clothes, and previous fashion trends have become outdated.â
As the top brand that has dominated the industry for so long, theyâre desperately trying to recover to not become a relic of the past.
And the result of their desperation⌠is these over-the-top baby clothes.
âIf memory serves me right, Mixpider has been launching such bizarre products only recently. They used to launch more orthodox works in a more composed style before.â
âMaybe their impatience is leading them astray?â
And them wandering off course is shown in their works.
I canât even imagine what would happen if they started to stray from their practical ways.
In fact, itâs even showing in the form of their incessant inquiries to Mr. ShaxâŚ
âWhat should we do, Batemy?â
I asked our farmâs tailor.
After all, a companyâs rampage doesnât necessarily concern us.
We probably wonât be criticized for pretending not to know anything. ButâŚ
âIâll do something about it,â says Batemy with considerable dignity.
âIâm the one who caused this in the first place. Iâll do something about it for the sake of the bright future of the demon fashion world!â